Thursday, October 30, 2008
Hello fellow readers, this one's for you: 60 percent of respondents at a recent Eloqua user conference said they believe green marketing can provide a competitive advantage and 90 percent said they think the marketing industry has a responsibility to become more environmentally friendly, predicting in the next 12 to 18 months 60 percent of companies will move to digital marketing activities in order to be more environmentally friendly.
Thirty-eight percent of respondents cited lack of awareness as preventing green marketing, while 21 percent cited cost, and 8 percent cited a lack of available green suppliers as a factor.
Let Savy support your steps towards more sustainable business practices by crafting sustainable propositions that matter to your customers. With show your green, we'll support you every step of the fluffy green way.
