Wednesday, December 10, 2008
CSR and the Building of Sustainable Brands
Corporate social responsibility, with monikers of corporate responsibility, corporate citizenship and responsible or sustainable business, is one of today's hotter buzzed topics putting the squeeze and opening the eyes of organizations to take further steps to analyze, audit and adjust their role within society by taking responsibility for the impact of their activities on their internal and external stakeholders - the environment at the center stage of this group. Organizations are also taking steps further, often with the use of green teams or other internal oversee'ers, to improve the quality of life for employees, families and their local community and society.
Organizations that are able to effectively combine economic success with social responsibility and also throw the environment and a few shiny green environmental policies into the mix are receiving accolades for their efforts. Recently at the first ever German Sustainability Congress, the award for Germany’s Most Sustainable Brand went to Henkel, the globally active brands manufacturer.
The German Sustainability Awards were awarded to companies that combine economic success with social responsibility and protection of the environment. The judging was based on consistency in sustainability management and evidence of a thorough approach to communications on sustainability topics.
There's no doubt at Savy, with Germany’s first sustainability awards this month, that there is worlds of light to be shined on those companies working towards and finding success with sustainable development and innovation through their business activities and products. Keep up the great work!
