Thursday, April 2, 2009
Local Moms Mesh Work, Home, and Sustainability
by Suzanne Johnson
True North, April/May 09
TECHNOLOGY PROVIDES FLEXIBILITY
Like Randi, Christina Brown relies on digital technology to run her marketing company, The Savy Agency. Her high-tech home office allows Christina to work with companies anywhere, in a virtually paper-free environment, while saving the fuel it would take to drive to, heat, and electrify a separate office.
Both in her business and with her daughter, five year old Ava, Christina models her values "from the inside-out." Her own business model helps her advise clients on how to work leaner and greener, and her branding strategies reflect companies' values as much as products. 
For Christina, the challenges of a small business are balanced by the rewards of a freethinking, flexible work environment. "Ava still thinks I work too much, but she likes to be there with me in the office," said Christina. "She's learning she can set her own path and be a creative person, not a cog in a corporation."
Does Christina predict a more sustainable world for her daughter's generation? Absolutely. From transportation to corporate structure, Christina sees a more efficient future. "What's considered cutting edge 'green' today will soon be the norm. Progressive business will always be pushing the envelope."
